Buy Women Built

Have you heard about Buy Women Built?

It’s a movement I’ve proudly joined — and here’s why.

I’m Emma Fletcher, founder of MUM’s Office and BLOX Stationery — two brands created with real women and families in mind. Every product I’ve designed began with a problem I wanted to solve, and that’s something I know so many female founders have in common: we build from personal experience, insight, and purpose.

Buy Women Built is about shining a light on these businesses. It’s a simple but powerful idea — not everyone can mentor or fund a female entrepreneur, but everyone can choose to buy from one.

I chose to join this movement because I believe in the power of visibility. Women-built brands are exceptional, but they’re often overlooked. When only 3% of funded UK businesses are female-founded, and young people struggle to name even one female entrepreneur, it’s clear we need to change the narrative.

This campaign isn’t about charity — it’s about choice. By supporting women-built brands, we help close the gender gap in entrepreneurship, strengthen our economy, and inspire the next generation to believe they can build something brilliant too.

So yes — I’ve joined Buy Women Built. Because when you support women-built, you’re not just backing a business — you’re backing a better future.
Buy Women Built — and shop beautiful diaries, academic planners, calendars, journals, and notebooks. @mumsoffice @bloxstationery